Marketing Operations Manager

Marketing Operations Manager

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role:

We are seeking a highly analytical and process-driven Marketing Operations Manager to support our marketing team from India. This role will focus on optimizing our marketing operations, data management, and reporting to ensure efficient and effective execution of our marketing strategy. The ideal candidate will have a strong grasp of marketing systems, data analytics, and process improvement, as well as a collaborative approach to working with global teams.

         Key Responsibilities:

• Marketing Automation & CRM Management: Oversee marketing automation platforms (e.g., HubSpot,) Campaign Platforms (Google Adwords, Linkedin, e-mail marketing and other 3rd party platforms) and CRM integrations (Salesforce), ensuring smooth lead management and campaign execution.

• Data Analytics & Reporting: Develop and maintain reporting frameworks and dashboards to measure campaign performance, lead generation, and conversion metrics. Provide insights to improve marketing effectiveness.

• Process Improvement: Streamline marketing workflows and identify opportunities for process automation, improving speed and accuracy across teams.

• Global Collaboration: Work closely with cross-functional teams in India and abroad, including Sales, Product, and Analytics, to align marketing strategies and coordinate lead handoffs.

• Database & Segmentation Management: Manage the health and segmentation of the marketing database, including data cleansing, deduplication, and lead scoring to ensure high-quality data for targeting.

• Campaign Operations: Support the demand generation team by building, testing, and launching campaigns, ensuring they meet quality standards and align with audience segmentation.

• Tech Stack Management: Evaluate and recommend tools within the marketing technology stack. Coordinate with vendors and internal teams for tool implementation and management.

• Budget Coordination: Support budget planning, tracking, and reconciliation for marketing operations initiatives and tools.

          Requirements:

• Education: Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degree is a plus.

• Experience: 5-7 years in a marketing operations role, preferably with experience in a B2B or tech company in India,  working with global teams.

• Technical Skills: Proficiency with CRM (Salesforce) and marketing automation tools (Hubspot), as well as data analytics (Google Analytics, Tableau).

• Analytical Mindset: Strong quantitative skills with experience interpreting complex data and providing insights.

• Project Management: Ability to manage multiple projects and work in a fast-paced environment, with strong organizational skills and attention to detail.

• Communication: Excellent written and verbal communication skills in English, with the ability to present insights to global stakeholders.

• Attention to Detail: Demonstrated commitment to accuracy and thoroughness in data management.

  What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws