Senior Director - Product Marketing

Senior Director - Product Marketing

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

We are seeking a proven product marketing leader and evangelist to drive the growth of our Connected Worker Platform at Innovapptive. 

We need a dynamic leader with deep expertise in positioning, messaging, and storytelling, who can manage and build a high-performing team to accelerate pipeline growth and support sales in winning more deals. As we continue to expand, we are looking for a passionate individual to take our market leadership to the next level.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Develop and execute the marketing strategy for Innovapptive’s Maintenance, Operations and Inventory product line
• Lead a world-class team of product marketers and collaborate with sales teams, solution consultants, and executives to drive business growth.
• Define personas and messaging, creating compelling sales and campaign content that resonates with key buyers.
• Leverage business and product updates, marketplace insights and customer feedback to enhance our storytelling and connect with our audiences effectively.
• Equip sales teams with enablement tools and assets that support pipeline growth and deal closures.
• Partner with product managers and solution consulting to craft engaging demo narratives.
• Launch new products, features, and capabilities that strengthen Innovapptive’s competitive differentiation.
• Influence analysts and media to position Innovapptive as a leader in Connected Worker Solutions
• Serve as an evangelist for Innovapptive products, representing Innovapptive at industry events and with the press.
• Partner with the social media team to  lead a social media amplification strategy aligned with key news moments. 

What You Bring to the Team:

• 12+ years of experience in B2B Product Marketing for the North American region
• Proven ability to hire, coach, and lead high-performance teams.
• Strong storytelling skills with a history of developing impactful positioning and messaging.
• Results-driven, comfortable with both analytical and creative aspects of marketing.
• Exceptional organizational skills with the ability to shift between strategic leadership and hands-on execution.
• Ability to travel up to 25% for sales support and industry events, as circumstances allow.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.