Field Marketing Manager

Field Marketing Manager

Location: Bangalore/Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

Innovapptive is looking for a Field Marketing Manager to own and execute our event strategy as an integrated part of our overall marketing campaigns. We're seeking a creative, data-driven professional who can transform events from a standalone channel into a powerful engine for generating qualified opportunities and sales-ready leads.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Strategic Planning & Execution: Design and implement a comprehensive event strategy that aligns with our marketing and sales objectives. This includes researching, selecting, and managing participation in industry conferences, trade shows, and proprietary events.
• Integrated Campaign Management: Go beyond event logistics by leveraging events as a key component of a larger marketing campaign. Develop and execute pre-event promotions, during-event engagement tactics, and post-event follow-up nurture sequences.
• Content & Engagement Generation: Find innovative ways to maximize the value of each event. This includes creating user-generated content (UGC), running on-site surveys and polls, and capturing testimonials or success stories to be used in future marketing materials.
• Collaboration: Work closely with the sales team to ensure event goals are met, and leads are properly qualified and followed up on. Collaborate with the broader marketing team to ensure consistent messaging and branding across all channels.
• Budget Management: Manage the event budget effectively, ensuring a strong return on investment (ROI) for all activities.

What You Bring to the Team:

• Proven experience in a field marketing or event management role, preferably within a B2B software or SAAS company.
• Strong understanding of integrated marketing campaigns and a track record of executing successful multi-channel initiatives.
• Excellent project management and organizational skills, with the ability to manage multiple events simultaneously.
• A data-driven mindset with experience in tracking and reporting on marketing metrics.
• Exceptional communication and interpersonal skills.

How will you be measured?

The success of this role will be measured by key performance indicators (KPIs) that demonstrate the impact of events on our sales pipeline. You'll be responsible for tracking and reporting on:

• Qualified Opportunities: The number of qualified sales opportunities generated directly from event activities.
• Sales-Qualified Leads (SQLs): The number of event attendees who convert into sales-ready leads.
• Pipeline and Revenue Influence: The total dollar value of the sales pipeline and closed-won deals influenced by field marketing efforts.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.